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Female Founded
I've always been interested in how clothes and fashion make you look and feel. I had a fabulous fashionable mum and grew up shopping with her. Always looking for that individuality, enjoying the whole shopping experience together.
I left a corporate career and became a stylist and for 7 years sorted wardrobes, did colour analysis, hosted retail events with the likes of House of Fraser, Anthroplogie, Oliver Bonas & LK Bennet but the personal shopping service I provided got much harder. It became difficult to find a great shopping experience for my clients so I set up rosypenguin in 2017.
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Ruth started working for rosypenguin on day one, and we were in Morningside for 7 years. Rosypenguin was a great part of the community where a loyal customer base grew and grew.
We are now evolving, bringing rosypenguin to the city centre combining a love of fashion with wellbeing and wellness for a complete wardrobe.
![](http://shop.rosypenguin.com/cdn/shop/files/9B669E8F-1AB9-4AEA-87AC-2BABA30EC4F0.png?v=1732644687&width=1500)
We are now evolving, bringing rosypenguin to the city centre combining a love of fashion with wellbeing and wellness for a complete wardrobe.